Today, more than half of people have smartphones and they are using them more. In fact, 40% of web searches originate on the phone. Often people will do some searching on a phone or tablet, then switch to a desktop for more information. So you need to be available, and more importantly – user-friendly for small screens.
There’s a lot of talk these days about responsive website design, for good reason – more people are using their phones for the Internet than ever before and the number is increasing rapidly. What this means is you better have a website that looks good on all devices. If you don’t, your potential customers will move on to the next site that they can access easily on their phone.
A LOT of people are claiming to make responsive or ‘mobile friendly’ websites. And to some extent they are. But there’s more to making a responsive site than hiding a few images and squishing everything down to fit on a phone. You need to look at the needs of the website visitor and think about how they are using your mobile website.
Don’t be talked into a dumbed-down mobile site. These days, visitors expect to view the full information from your site on their phone. It is becoming more common for people to use only their phone and not even own a desktop computer, so you need to provide all the important information on a mobile size and make it easy to use.